I’m a Creative Director and Bicultural Copywriter Lead with over 20 years of experience turning ideas into real connections.

I’ve worked with brands like PepsiCo, Four Seasons, Chick-fil-A, and General Motors to help them engage with people in genuine ways. I’ve also built teams, led campaigns, and improved work across social media, digital platforms, and brand storytelling.

I believe the best ideas are grounded in culture, guided by strategy, and designed to move people. If an idea doesn’t make you feel something, it just doesn’t matter.